http://www.bellepr.co.nz/blog/ The latest Blog feeds from www.bellepr.co.nz en-us Mon, 04 May 2026 01:56:45 +1200 Rocketspark http://www.bellepr.co.nz/blog/post/162527/in-uncertain-times-confidence-comes-from-preparedness/ Over the past week, almost every conversation we’ve had with clients has come back to the same place.Not panic. Not predictions. But watchfulness.One by one, we're asking whether their boards and leadership teams are paying close attention to what’s happening globally around fuel supply and what it could mean for their business. They’re not rushing to act, but they are sensing change. Some are checking assumptions. Some are already discussing their preparedness.What’s been interesting is... Wed, 25 Mar 2026 19:22:34 +1300 http://www.bellepr.co.nz/blog/#post162527 http://www.bellepr.co.nz/blog/post/161907/turning-your-team-into-brand-advocates/ Late last year, we shared a blog post about a well-branded company vehicle driving dangerously. That experience highlighted how staff behaviour, whether on the road, online, directly impacts your organisation's reputation. In "Branding on the road and how your staff drive your reputation - literally", we explored how a single negative interaction can undo months of careful brand building. On the other side of th... Thu, 12 Mar 2026 15:33:08 +1300 http://www.bellepr.co.nz/blog/#post161907 http://www.bellepr.co.nz/blog/post/161451/silence-or-statement-when-to-speak-up-and-when-to-hold-back/ In the ‘always‑on’ world we’re living in, silence is often interpreted as weakness. But in reputation management, the opposite can also be true. Knowing when it’s best to stay quiet, and when to front up, is one of the most important judgment calls a leader can make.Over the years, we’ve seen this tension unfold many times when something bad or unexpected occurs. Organisations feel pressured to respond immediately, comment on everything, and reassure everyone. However, those organisa... Thu, 05 Mar 2026 21:38:17 +1300 http://www.bellepr.co.nz/blog/#post161451 http://www.bellepr.co.nz/blog/post/159415/what-new-zealands-2026-privacy-law-changes-mean-for-communications-marketing-and-pr/ Understanding the new privacy landscape: what you need to know before 1 May 2026New Zealand’s privacy environment is about to undergo its most significant update since the Privacy Act 2020 came into force. With the passing of the Privacy Amendment Act 2025, a new requirement, Information Privacy Principle 3A (IPP3A), comes into effect on 1 May 2026. This change will reshape how organisations collect and use personal information, including across communications, marketing, PR, an... Thu, 29 Jan 2026 10:01:20 +1300 http://www.bellepr.co.nz/blog/#post159415 http://www.bellepr.co.nz/blog/post/159224/stop-celebrating-busywork-its-time-for-less-outputs-and-more-outcomes/ In communications and marketing, it’s easy to fall into the trap of being busy. Busy creating content. Busy writing newsletters. Busy posting on social media. Busy running ads. Busy attending meetings. Busy reporting on how busy we’ve been.But busy doesn’t equal effective.Too often, organisations measure communications and marketing success by the volume or spread of what’s produced, rather than the value it delivers. Page views instead of behavioural change. Med... Wed, 21 Jan 2026 15:40:09 +1300 http://www.bellepr.co.nz/blog/#post159224 http://www.bellepr.co.nz/blog/post/158977/key-insights-from-the-stuff-2025-impact-report/ Every year, the release of Stuff’s Impact Report offers a valuable snapshot of how New Zealand’s largest media organisation is shaping national conversations, and what that means for brands, businesses and organisations wanting to connect with Kiwi audiences in meaningful ways.The 2025 Impact Report highlights impressive audience scale, deep community engagement, and an advertising platform that continues to support high‑impact storytelling nationwide. Here are a few takeawa... Mon, 19 Jan 2026 10:46:34 +1300 http://www.bellepr.co.nz/blog/#post158977 http://www.bellepr.co.nz/blog/post/158554/tips-for-writing-media-releases-that-journalists-will-actually-want/ In my 20+ years in communications, I’ve had countless ‘experts’ track changes to my media releases, correcting job titles, tweaking messaging, and even rewriting headlines to suit their own preferences. Here’s the truth: What you, your agency or business thinks is ‘right’ doesn’t matter if it doesn’t meet newsroom standards. And here’s the real kicker… You are not the audience of the media release – the newsroom is.Editors and journalists at outlets like RNZ, NZ Herald... Thu, 08 Jan 2026 10:47:37 +1300 http://www.bellepr.co.nz/blog/#post158554 http://www.bellepr.co.nz/blog/post/158121/your-pre-holiday-communications-checklist/ The countdown to the holidays is on, and while we’re all ready for a well-earned break, a little planning now can save a lot of stress later. Communications don’t stop just because the office does, so here’s what to check off before you hit “out of office.”Keep your channels aliveSchedule social media posts to carry you through the holiday period. Think festive messages, summer tips, or evergreen content that reflects your brand’s tone. A quiet feed can look like a quiet business, so... Mon, 15 Dec 2025 12:34:54 +1300 http://www.bellepr.co.nz/blog/#post158121 http://www.bellepr.co.nz/blog/post/155482/charlotte-is-cambridge-community-board-chair/ On Friday, our director, Charlotte FitzPatrick, was officially sworn in as a member of the Cambridge Community Board and was nominated as Chair.This marks the beginning of an exciting new phase of local community engagement for Charlotte, who brings her signature energy, strategic thinking, public relations experience, and deep commitment to Cambridge to the table.Charlotte has a long-standing interest in shaping the future of Cambridge and the broader Waipā district, having lived in Cambridge ... Sun, 02 Nov 2025 10:04:29 +1300 http://www.bellepr.co.nz/blog/#post155482 http://www.bellepr.co.nz/blog/post/154845/the-purpose-of-pr-isnt-storytelling-its-connection/ Public relations is often misunderstood. Ask someone what PR is, and you’ll often hear “storytelling” or “getting media coverage.” While storytelling is a powerful tool in our PR toolkit, it’s not the purpose; it’s a tactic. The real purpose of PR is connection.At Belle PR, and in alignment with the Public Relations Institute of New Zealand (PRINZ), we define PR as the deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent co... Fri, 24 Oct 2025 15:40:38 +1300 http://www.bellepr.co.nz/blog/#post154845