http://www.bellepr.co.nz/blog/ The latest Blog feeds from www.bellepr.co.nz en-us Thu, 18 Jun 2026 09:27:57 +1200 Rocketspark http://www.bellepr.co.nz/blog/post/166110/belle-pr-strikes-gold-at-prinz-awards/ Belle PR has taken home two honours at this year’s Public Relations Institute of New Zealand (PRINZ) Awards, with its creative “Tech or Treat” campaign for Urban Miners, recognised for standout strategic thinking and public engagement on a budget.The campaign, designed to raise awareness about electronic waste and the hidden value of discarded technology, cut through with a fresh, highly relatable approach to one of the country’s growing environmental challenges.The recognition reflects ... Mon, 08 Jun 2026 17:06:05 +1200 http://www.bellepr.co.nz/blog/#post166110 http://www.bellepr.co.nz/blog/post/165934/belle-pr-celebrates-third-year-editing-love-cambridge/ Belle PR is proud to celebrate with the Cambridge Business Chamber the release of the latest edition of Love Cambridge, marking the third consecutive year that our consultancy has led the publication's editorial direction.Love Cambridge continues to showcase the people, businesses and stories that shape the district, highlighting the innovation, resilience and community spirit that define Cambridge and the wider Waipā area.Charlotte FitzPatrick, Director of Belle PR, said the project ... Fri, 05 Jun 2026 14:13:15 +1200 http://www.bellepr.co.nz/blog/#post165934 http://www.bellepr.co.nz/blog/post/162527/in-uncertain-times-confidence-comes-from-preparedness/ Over the past week, almost every conversation we’ve had with clients has come back to the same place.Not panic. Not predictions. But watchfulness.One by one, we're asking whether their boards and leadership teams are paying close attention to what’s happening globally around fuel supply and what it could mean for their business. They’re not rushing to act, but they are sensing change. Some are checking assumptions. Some are already discussing their preparedness.What’s been interesting is... Wed, 25 Mar 2026 19:22:34 +1300 http://www.bellepr.co.nz/blog/#post162527 http://www.bellepr.co.nz/blog/post/161907/turning-your-team-into-brand-advocates/ Late last year, we shared a blog post about a well-branded company vehicle driving dangerously. That experience highlighted how staff behaviour, whether on the road, online, directly impacts your organisation's reputation. In "Branding on the road and how your staff drive your reputation - literally", we explored how a single negative interaction can undo months of careful brand building. On the other side of th... Thu, 12 Mar 2026 15:33:08 +1300 http://www.bellepr.co.nz/blog/#post161907 http://www.bellepr.co.nz/blog/post/161451/silence-or-statement-when-to-speak-up-and-when-to-hold-back/ In the ‘always‑on’ world we’re living in, silence is often interpreted as weakness. But in reputation management, the opposite can also be true. Knowing when it’s best to stay quiet, and when to front up, is one of the most important judgment calls a leader can make.Over the years, we’ve seen this tension unfold many times when something bad or unexpected occurs. Organisations feel pressured to respond immediately, comment on everything, and reassure everyone. However, those organisa... Thu, 05 Mar 2026 21:38:17 +1300 http://www.bellepr.co.nz/blog/#post161451 http://www.bellepr.co.nz/blog/post/159415/what-new-zealands-2026-privacy-law-changes-mean-for-communications-marketing-and-pr/ Understanding the new privacy landscape: what you need to know before 1 May 2026New Zealand’s privacy environment is about to undergo its most significant update since the Privacy Act 2020 came into force. With the passing of the Privacy Amendment Act 2025, a new requirement, Information Privacy Principle 3A (IPP3A), comes into effect on 1 May 2026. This change will reshape how organisations collect and use personal information, including across communications, marketing, PR, an... Thu, 29 Jan 2026 10:01:20 +1300 http://www.bellepr.co.nz/blog/#post159415 http://www.bellepr.co.nz/blog/post/159224/stop-celebrating-busywork-its-time-for-less-outputs-and-more-outcomes/ In communications and marketing, it’s easy to fall into the trap of being busy. Busy creating content. Busy writing newsletters. Busy posting on social media. Busy running ads. Busy attending meetings. Busy reporting on how busy we’ve been.But busy doesn’t equal effective.Too often, organisations measure communications and marketing success by the volume or spread of what’s produced, rather than the value it delivers. Page views instead of behavioural change. Med... Wed, 21 Jan 2026 15:40:09 +1300 http://www.bellepr.co.nz/blog/#post159224 http://www.bellepr.co.nz/blog/post/158977/key-insights-from-the-stuff-2025-impact-report/ Every year, the release of Stuff’s Impact Report offers a valuable snapshot of how New Zealand’s largest media organisation is shaping national conversations, and what that means for brands, businesses and organisations wanting to connect with Kiwi audiences in meaningful ways.The 2025 Impact Report highlights impressive audience scale, deep community engagement, and an advertising platform that continues to support high‑impact storytelling nationwide. Here are a few takeawa... Mon, 19 Jan 2026 10:46:34 +1300 http://www.bellepr.co.nz/blog/#post158977 http://www.bellepr.co.nz/blog/post/158554/tips-for-writing-media-releases-that-journalists-will-actually-want/ In my 20+ years in communications, I’ve had countless ‘experts’ track changes to my media releases, correcting job titles, tweaking messaging, and even rewriting headlines to suit their own preferences. Here’s the truth: What you, your agency or business thinks is ‘right’ doesn’t matter if it doesn’t meet newsroom standards. And here’s the real kicker… You are not the audience of the media release – the newsroom is.Editors and journalists at outlets like RNZ, NZ Herald... Thu, 08 Jan 2026 10:47:37 +1300 http://www.bellepr.co.nz/blog/#post158554 http://www.bellepr.co.nz/blog/post/158121/your-pre-holiday-communications-checklist/ The countdown to the holidays is on, and while we’re all ready for a well-earned break, a little planning now can save a lot of stress later. Communications don’t stop just because the office does, so here’s what to check off before you hit “out of office.”Keep your channels aliveSchedule social media posts to carry you through the holiday period. Think festive messages, summer tips, or evergreen content that reflects your brand’s tone. A quiet feed can look like a quiet business, so... Mon, 15 Dec 2025 12:34:54 +1300 http://www.bellepr.co.nz/blog/#post158121