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The difference between public relations and marketing

Graph showingmarketing results that Belle PR can create

People often ask me what the difference is between public relations/communications and marketing.

it is fair to say the lines definitely cross, and I often work in the marcomms space. but here's the difference between marketing and public relations if you ever need to know.

Marketing and public relations (PR) are two distinct disciplines, although they both share the goal of promoting a company, brand, product, or service to a target audience.

Marketing is a broad term that encompasses all the activities related to promoting, selling, and distributing a product or service. Marketing is mainly concerned with generating demand for a product or service and driving sales. The marketing mix consists of four key elements, known as the "4 Ps": product, price, promotion, and place.

Public relations, on the other hand, is focused on building and maintaining relationships between a company or organisation and its various stakeholders, such as customers, employees, investors, and the media. PR activities are designed to shape public perception of a company or brand and to influence attitudes and behaviour towards it. PR tactics include media relations, crisis communications, reputation management, and corporate communications (refer to Belle's services page).

While marketing and PR share some common goals and strategies, they differ in their primary focus and objectives. Marketing is primarily concerned with driving sales and revenue, while PR is focused on building and maintaining a positive reputation and relationships with stakeholders.

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