With “relationships” being one of our core values and the basis for our approach and how we work, networking has become an important tool for us to position our brand and support our clients.
We devote time to networking every week, whether it's attending a Cambridge Business Chamber event, heading along to a fortnightly Venus women in business meeting, attending a PRINZ event, or meeting clients, stakeholders or partners for a friendly coffee catch-up and chat.
Networking can sometimes take time and push you out of your comfort zone, but it’s always worth it in the long term.
Charlotte strongly believes that building a strong network around her has been one of the most important factors in her business's growth over the past three years. So far, 90% of referrals and new clients have come from existing relationships, networks, and word-of-mouth recommendations.
Belle PR has been able to create strong connections that have enabled us to provide excellent results, growth, and opportunities for our clients. Our extensive network allows us to access a wealth of expertise, resources, and collaborative partnerships, which, in turn, support our capabilities and drive the impact of our work.
By continuously networking and building relationships over the years, Charlotte has established meaningful connections that she can rely on for support in the future. Networking opens doors that would otherwise remain closed and provide practical support that leads to more successful outcomes.
The other day, Charlotte and I sat in the office having a creative brainstorming session to scope out campaign ideas for a client. Many great ideas were developed, but we needed some input from a technical expert to see if an idea could come to life.
Charlotte wasted no time and “phoned a friend” who helped to guide us in the right direction that will ultimately ensure the best outcome for the client. In return, we offered Charlotte’s friend some quick advice about their social media approach for their business. And that’s how networking works.
I believe that the power of networking is often underestimated. Throughout university, I was often reminded to attend events and get outside of my comfort zone to meet new people and nurture relationships that I could benefit from in the future. Through networking and relationship building, I connected with Charlotte which contributed to where I am today.
So, never underestimate the power of networking. The importance of networking is highlighted in the famous saying "It's not always what you know, it's who you know." I totally agree.
On that note, get your networking started. Contact us at Belle PR to organise a coffee date and see how we can help you connect and engage with the right people for the benefit of you and your business.
